New Subscriber Exclusive: Free Coffee Through the End of 2021*

Exclusive Offer Ends 12/31/21

After that, just $8.99/month (plus tax)
Already subscribed? Manage subscription

Claim Free Coffee



1. Select your MyPanera+ subscription plan

2. Create a FREE MyPanera account or sign in

3. Checkout and enjoy unlimited sips

Subscription Benefits


Unlimited Cups

Sip unlimited cups in any size and any flavor.


Exclusive Rewards

Get special perks and rewards just for subscribers.


Easy Reordering

Save your favorite beverages for easy reordering.

Coffee Gifting

The Gift that Keeps on Refilling**

Gift Coffee

Any Size, Any Flavor

Enjoy any size, any flavor beverage once up to every 2 hours, with unlimited refills while you’re in the cafe. That means plenty of sips to pair with your favorite bagel, breakfast sandwich, or sweet treat.




How to Redeem

Redeem your subscription like a MyPanera Reward at the register, or add an eligible beverage to your cart on kiosk, or on our app, and your reward will be automatically redeemed upon checkout.



Frequently Asked Questions


Have questions? We have answers.


Learn More 

*New subscribers that sign up for a MyPanera+ Coffee subscription from 10/1/2021 through 12/31/2021, will receive a free coffee subscription through 12/31/2021. Must be a MyPanera member and at least 18 years of age or older to register. Registration available online only including Kiosk. You may cancel at any time. If you do not cancel either before your renewal date or after the expiration of any free trial offer, your credit card will automatically be charged $8.99 plus tax for the monthly subscription and will be charged on a recurring monthly basis every thirty (30) days thereafter until you cancel your subscription. To cancel your subscription online, visit the Subscription section at or on the Panera Bread app. Subscription limited to hot coffee, hot tea and iced coffee once every two hours plus unlimited refills. Excludes iced tea and cold brew iced coffee and espresso and cappuccino beverages. Customizations including but not limited to added Espresso and added Syrups (Vanilla and Caramel) are not included in the Coffee Subscription monthly price. Upcharges apply. Other additions such as Milk, Skim Milk, Almond Milk, Half & Half, Sweeteners are included in the monthly subscription price. Subscription program registration and redemption available at participating U.S. bakery-cafes only. This offer is not available for redemption in Raleigh and Charlotte, NC, Memphis, TN and Mississippi Panera Bread bakery-cafes. Excludes orders placed on third party delivery sites and catering orders. One subscription per person. Visit here for complete Terms and Conditions. No cash back unless required by law. Not valid with any other coupon or offer. Offer may expire without notice due to error, fraud or other unforeseen circumstances. Cannot be combined with other promotions. ©2021 Panera Bread. All Rights Reserved.


**For a limited time in U.S. participating Panera Bread bakery-cafes, MyPanera+ Coffee Subscription gifts are available in increments of either a gift of two (2) 30 day subscription months for a total $15.00 per month plus tax or a gift of three (3) 30 day subscriptions months for a total of $20.00 plus tax.   MyPanera membership is not required to purchase but is required to redeem.   MyPanera membership is free.   MyPanera+ Coffee Subscription gifts are not available for redemption in: Atlanta and Macon, GA; Raleigh and Charlotte, NC; Mississippi; Memphis, TN; and Wisconsin Panera Bread bakery-cafes.   Other restrictions apply. For more information on the MyPanera+ Coffee Subscription Gift Program visit: and for complete MyPanera+ Coffee Subscription terms and conditions visit: